A postback is the exchange of information between servers to report a user's action on a website, network, or app. They are sometimes also called callbacks, server-to-server (s2s), or cookie-less conversion tracking. They are one of two methods of reporting conversions, the other being the conversion or tracking pixel.
Postbacks are generally used by individuals or companies who want the data/transactions to be synced between their servers and Cuelinks servers in real-time.
Setting up a Global postback is super easy in Cuelinks. Simply navigate to the Resource Center, then
Global Postback, and click on "Create New". You can refer to the guidelines for setting up a Global postback here.