What is Average EPC?

What is Average EPC?

You can find the Average EPC (Earnings Per Click) information on the campaign page of every merchant on Cuelinks. This metric represents the amount of money you're likely to earn, on average, for every click you generate for that merchant. Please note that this is just for reference purposes and does not mean you'll be paid on a per-click basis. It's simply a performance indicator of how well a campaign is performing.

For example, if the Average EPC for Merchant X is 0.99 Rs, it means that, on average, you can expect to earn around 1 Rupee for every click you send to Merchant X via your content.

We calculate the Average EPC for all merchants using the following formula:

Average EPC = total commission earned by publishers / total number of clicks generated

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